in-location traffic
An activation that guides customers through the retail space.
Retail needs experiences that do not interrupt shopping, but help people discover
zones, products, or partners. Markerra can place QR/NFC points in a store, showroom,
mall, or route between venues. Participants see a simple mission in the app and know
that every marker brings them closer to a discount, code, sample, badge, or other
benefit.
This format works for store openings, collection launches, loyalty moments, weekend
promotions, movement between mall tenants, or partner campaigns. Points can be shown
directly in the app or hidden within a defined zone when the brand wants the experience
to feel more like a search.
implementation
Technology on our side, physical placement on the client side.
Markerra delivers the campaign app, marker setup, progress mechanic, and report. The
client points to places where markers can be placed legally and safely: own store,
mall zone, showroom, pickup point, or partner venue. For geofenced campaigns, exact
coordinates matter because a building address is usually not enough for a reliable
test.
Error handling is important in retail. The app can reject duplicates, markers from
another campaign, or scans outside the defined zone. Messages should be clear enough
that the customer does not need staff support. The final report can show entries,
collected checkpoints, and reward completions.
