Instant start
The dedicated app shows the goal, number of points, and reward immediately. Participants know what to do before the moment loses momentum.
campaign kit / dedicated app / QR + NFC
Turn a store, event, partner venue, or outdoor ad into a reward game.
Markerra delivers a dedicated campaign app, physical QR/NFC markers, setup, and reward screen. You choose the locations and the benefit; we package it into an experience ready to launch.
QR + NFC
one point, two simple collection methods
1-30+ pts
from one store to a larger route
Report
results, progress, and completions
product
One mechanic that moves people through the brand’s space.
Participants do not get another message to ignore. They get a short mission: find the points, collect the set, claim the reward. Markerra connects a dedicated campaign app, physical markers, and campaign rules into one ready flow.
Markers that work
Each physical point can include QR and NFC for the same checkpoint. The phone scans or taps, and the system records progress.
A valuable finish
After collecting the full set, the app reveals the reward: a code, benefit, badge, or redemption instruction. The brand gets a completed interaction, not empty reach.
how it works
People keep moving because every point brings them closer to the reward.
We design a simple route
We define the number of points, what participants see in the dedicated app, and what benefit waits at the end.
We deliver ready markers
QR and NFC land on physical points: booths, stores, showrooms, event packs, partner venues, bus-stop banners, or large-format ads.
Participants collect progress
Every scan or tap records a specific checkpoint. The app handles duplicates, wrong tags, and optional location rules.
The brand sees the result
The participant gets a reward, while the brand gets a report: starts, scans, checkpoint progress, and completions.
full picture
Two flows: campaign production and participant experience.
The client sees what happens on our side, what needs to be provided before launch, and what the participant receives in the end. This makes the campaign a planned process from brief to report, not an app floating on its own.
flow 01
What we do with the client
We turn the idea into a working campaign: we design a dedicated app for the brand, set the rules, markers, backend, testing, and reporting.
-
Brief and point map
We collect the campaign goal, reward, number of points, locations, and operational constraints. We also define the map mode: marker discovery inside a zone or exact points shown on the map.
-
Campaign setup
We create the dedicated campaign app for the client: point structure, marker tokens, progress rules, reward screen, copy, and core reporting events.
-
Production and test
We prepare the physical QR/NFC markers, write the tags, and ship the set to the client. Before shipping, we test scanning, duplicates, wrong markers, location checks, and reward unlock.
-
Launch and summary
After launch, we monitor basic activity; after the campaign, we export the data and prepare a report with the key numbers.
flow 02
What the participant does
The participant gets a simple mission: open the app, find points, collect the full set, and claim the reward.
-
Enters the campaign
They open the app, sign in, and see the campaign goal. Depending on the campaign, they either search for markers inside a defined zone or see exact points marked on the map.
-
Reaches a point
They approach a physical marker in a store, at a booth, in a partner venue, on a bus-stop banner, on a large-format ad, or in another campaign location.
-
Scans QR or NFC
The phone claims the checkpoint through the camera or NFC tag. The system checks whether the marker belongs to the campaign and has not already been collected.
-
Claims the finish
After collecting the full set, the app shows the reward, code, redemption instruction, or link to the next step.
what you get
The purchased outcome: a working activation that can launch and be measured.
An app prepared for the brand, campaign goal, and rules: start flow, map, QR/NFC, progress, and reward screen.
Physical QR/NFC points prepared for the specific campaign, with pre-launch test instructions.
Marker validation, progress storage, duplicate protection, and events needed for reporting.
Report: how many users entered, how many markers were collected, and how many people reached the reward.
packages
Three scope levels, depending on campaign scale and expected support.
These are indicative ranges. Every package is adapted to the brand and campaign goal and includes a dedicated campaign app, setup, physical QR/NFC points, and reward mechanic preparation. The differences are mainly the number of points, campaign length, support level, reporting depth, and personalization scope.
tier 01
Starter Kit
1-3 QR/NFC points / small test or single location
from PLN 7,900 net
- Dedicated campaign app with client branding and a ready pilot scenario
- 1-3 physical QR/NFC points prepared for the client’s location
- Setup, test instructions, reward screen, and a short post-campaign report
most common choice
tier 02
Campaign Kit
4-10 QR/NFC points / event, retail, or partner network
from PLN 19,900 net
- Expanded route with planned checkpoint pacing, campaign copy, and marker artwork
- Progress rules, QR/NFC handling, limits, UTMs, and reward redemption screen
- Client team guide and post-campaign activity report
tier 03
Scale Kit
10+ QR/NFC points, a longer campaign, or multiple locations
from PLN 39,900 net
- The broadest personalization scope for the app, content, and markers under the client identity
- Unique reward codes, integrations, geofence, and campaign-specific rules
- Launch plan, operational support, and extended final report
Prices are starting points for scoping. A longer campaign, more markers, multiple cities, custom marker formats, dedicated integrations, or deeper personalization can change the scope and quote.
Markerra provides the technology, dedicated campaign app setup, markers, and aggregated report. The client is responsible for lawful marker placement, venue permissions, point safety, campaign rules, and reward fulfillment.
impact
Every campaign helps cats, too.
We donate 5% of income from Markerra projects to shelter cats in need.
safety layer
A light experience for players, control on the system side.
The experience should be fast and pleasant, but not naive. Markerra checks the player account, checkpoint status, campaign progress, and, when needed, user location.
Optional geofence
A scan can count only inside an agreed zone, with a sensible buffer for GPS accuracy.
One point, one claim
The same marker cannot add progress twice for the same participant.
Shared backend truth
QR and NFC use the same campaign configuration, so both channels are treated consistently.
Clear progress
Participants see what they collected, what remains, and when the reward unlocks.
Two map modes
We can show only the search area, or mark exact points when the campaign should guide participants through a specific route. If the scenario requires it, points can also unlock in a defined order.
inquiry
Let’s see how Markerra could work for your campaign.
Share a few specifics: where points could stand, how many people you expect, and what reward should close the loop. The form builds a message you can edit before sending.