Clear start
The dedicated app shows the goal, point count, rules, and reward supplied by the client.
mobile app / backend / QR + NFC / reporting
City game and QR/NFC route apps.
The city broadcasts — your participants intercept it. We build the app, backend, and physical QR/NFC points: participants scan, the system enforces rules and zones, and the finale — the reward — is yours.
one point, two simple collection methods
QR + NFC
from one venue to a location network
1-30+ pts
starts, scans, progress, and completions
Report
product
One app connects QR/NFC points, progress, rewards, and reporting.
Participants see the client-provided mission, collect points, and unlock the reward. Markerra implements those rules in the app and backend and prepares physical QR/NFC markers for the agreed deployment.
Markers that work
Each physical point can include QR and NFC for the same checkpoint. The phone scans or taps, and the system records progress.
A valuable finish
After collecting the full set, the app reveals the reward: a code, voucher, benefit, badge, or redemption instruction. The client receives a technically handled finish.
Use cases
Use cases for the mobile app and QR/NFC points.
The technology can support events, retail, partner networks, city routes, or operational processes. Markerra delivers the system; the client supplies the concept, rules, content, and reward and is responsible for organizing its own deployment.
01
QR/NFC systems
Mobile app, backend, physical points, geofence, rewards, and aggregated reporting.
02Training and educational events
A dedicated app and QR/NFC points at training stations, educational events, and instructional routes prepared by the client.
03Facilities and sites
Points in facilities, sites, and showrooms, or multiple locations, with in-app progress and rewards.
04Multi-point routes
Operational and educational journeys through partner venues or process stages — one backend and a shared report.
technical scope
Estimate the deployment tier
Move the sliders and pick an environment — the package recommendation and scan forecast are added to your inquiry message.
how it works
People keep moving because every point brings them closer to the reward.
We implement the supplied route
The client supplies the concept, number of points, rules, content, and benefit; Markerra implements them in the app and backend.
We deliver ready-to-use markers
We prepare QR/NFC points for the agreed locations: a booth, store, showroom, event pack, partner venue, or another location selected by the client. Before shipping, we confirm the format, labeling, and usage instructions.
Participants collect progress
Every scan or tap records a specific checkpoint. The app handles duplicates, wrong tags, and optional location rules.
The client receives a report
The aggregated report covers starts, scans, checkpoint progress, completions, and issued rewards, without user lists or advertising attribution.
full picture
Two sides of the deployment: technology delivery and participant experience.
Markerra is responsible for the app, backend, QR/NFC, testing, and reporting. The client supplies the concept, rules, content, reward, and locations and independently organizes the project and handles its distribution.
delivery 01
What we produce for the client
We turn the supplied specification into a working app, backend, markers, reward mechanic, tests, and report. We do not offer strategy, creative, media buying, or campaign management.
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Specification and point map
The client supplies the goal, rules, content, reward, point count, locations, and constraints. We clarify the technical requirements and map mode.
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App implementation
We build the dedicated app: point structure, marker configuration, progress rules, reward screen, client content, and data required for the report.
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Production and test
We prepare the physical QR/NFC markers, write the tags, and ship the set to the client. Before shipping, we confirm the format, labeling, and instructions and test scanning, duplicates, invalid markers, location checks, and reward unlock.
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Technical launch and report
After the agreed period, we prepare an aggregated report with the key numbers, without user lists, raw identifiers, raw location data, advertising segments, or advertising attribution.
journey 02
What the participant does
The participant gets a simple mission: open the app, find points, collect the full set, and claim the reward.
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Opens the app
Participants sign in and see the goal and rules supplied by the client. They can search for markers inside a defined zone or use exact points marked on the map.
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Reaches a point
They approach a physical marker in a store, at a booth, in a partner venue, next to an outdoor placement, or at another location selected by the client.
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Scans QR or NFC
The phone claims the checkpoint through the camera or NFC tag. The system checks whether the marker belongs to the deployment and has not already been collected.
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Claims the finish
After collecting the full set, the app shows the reward, code, redemption instruction, or link to the next step.
what you get
The purchased outcome: a complete technology deployment ready for use.
An app prepared around the client’s identity, content, and rules: start flow, map, QR/NFC, progress, and reward screen.
Physical QR/NFC points prepared for the agreed deployment, with pre-launch test instructions.
Marker validation, progress storage, duplicate protection, and events needed for reporting.
Starts, scans, collected markers, progress, completions, and issued rewards, without user lists or advertising attribution.
packages
Three scope levels, depending on deployment scale and expected technical support.
Every package includes app production, backend, physical QR/NFC points, implementation of the client’s rules and reward, testing, and an aggregated report. Strategy, creative, media, distribution, and project organization remain the client’s responsibility.
tier 01
Starter Kit
1-3 QR/NFC points / small test or single location
from PLN 7,900 net
- Dedicated app using the branding, content, and completed scenario supplied by the client
- 1-3 physical QR/NFC points prepared for the client’s location
- Setup, test instructions, reward screen, and a short aggregated report
most common choice
tier 02
App + Points
4-10 QR/NFC points / event, retail, or partner network
from PLN 19,900 net
- Expanded 4-10 point route implemented from the client specification
- Progress rules, QR/NFC, limits, and entry-source labels for aggregated reporting - without targeting, retargeting, or advertising attribution
- Technical guide for the client team and a final report
tier 03
Scale Kit
10+ QR/NFC points, a longer operating period, or multiple locations
from PLN 39,900 net
- The broadest app and marker personalization around the client’s identity and supplied assets
- Unique reward codes, geofence, client-supplied rules, and technical integrations related to reward fulfillment
- Technical launch checklist, deployment support, and extended report
The packages are offered only to businesses and other entities that are not consumers. The amounts shown are net prices; VAT will be added as required by applicable law. Prices are starting points, while the final scope and price follow from an individual quote and contract. A longer operating period, more markers, multiple cities, custom marker formats, reward-related technical integrations, or deeper personalization can change the scope and quote.
impact
Every project helps cats, too.
We donate 5% of income from Markerra projects to shelter cats in need.
safety layer
A simple participant experience, with control on the system side.
Markerra checks the participant account, checkpoint status, app progress, and, when required by the client specification, location at scan time.
Optional geofence
A scan can count only inside an agreed zone, with a sensible buffer for GPS accuracy.
One point, one claim
The same marker cannot add progress twice for the same participant.
Shared backend truth
QR and NFC use the same deployment configuration, so both channels are treated consistently.
Clear progress
Participants see what they collected, what remains, and when the reward unlocks.
Two map modes
We can show a search area or exact points according to the client specification. Points can also unlock in a defined order.
inquiry
Let’s estimate the technical scope of your deployment.
Provide the expected users and points, locations, rules, and reward. Markerra prices the technology build and deployment; project concept, content, distribution, and organization remain on your side.