mobile app / backend / QR + NFC
Markerra produces the mobile app, backend, encoded NFC tags and QR codes, plus an aggregated operational report. We implement the client’s completed scenario and assets, and before shipping the markers we agree their format, labeling, and usage instructions.
best fit
The system can support one point or a larger route in a training facility, technical site, workplace, or another location selected by the client. The same point works through a camera scan and NFC tag.
If the client’s scenario requires presence verification, the app can perform a geofence check only at scan time. It does not track the user’s location in the background.
what Markerra delivers
We implement the map or point list, marker configuration, QR/NFC validation, and scan diagnostics. We test scanning, duplicates, geofence, and invalid markers. Before shipping, we also confirm the marker format, labeling, and usage instructions.
The client supplies the completed concept, scenario, content, branding, locations, rules, and reward. Markerra implements them in the app and backend. The client independently organizes the deployment and is responsible for making it available; we do not offer strategy, creative, media, targeting, retargeting, campaign management or optimization, or advertising attribution.
reporting boundaries
The client receives aggregated numbers of starts, accepted and rejected scans, collected markers, progress, completions, and issued rewards or final-link opens. The report contains no personal data, raw locations, or advertising segments.
We do not offer sales-impact evaluation, ROI, ROAS, channel attribution, audience segmentation, or marketing recommendations. The report serves to evaluate how the deployment ran.
process
The client supplies content, interface files, places, rules, terms, and technical requirements.
We produce the app and backend and implement the supplied assets and checkpoints.
We check scanning, duplicates, invalid markers, optional geofence behavior, and the completeness of markers, labeling, and instructions prepared for shipping.
We summarize starts, scans, progress, completions, and handled rewards in aggregated form.
